Metadata Matters: Why UTurn Refuses to Collect It

In the world of digital communication, encryption is often the star of the show — and for good reason. But while many platforms boast about encrypting your messages, they often overlook something just as revealing: metadata.

At UTurn, we don’t just protect your messages — we protect your context. That’s why we don’t collect metadata, and never will. Because privacy isn’t just about what you say — it’s also about who, when, where, and how you say it.

What Is Metadata?

Metadata is often described as “data about data.” While it doesn’t include the actual contents of your message, it includes:

• Who you messaged

• When you messaged

• How often you communicated

• How long your calls lasted

• Your IP address, device type, and location

• Message delivery and read times

• Group participation behavior

Most messaging platforms do collect this data — and use it to track, profile, and predict you.

The Real Risk: What Metadata Reveals

Even without reading a single message, metadata can reveal:

• Your sleeping patterns

• Your relationships and social network

• Your habits and routines

• Your political leanings or affiliations

• Sensitive health or legal situations

• Your identity — even if you use a pseudonym

In many cases, metadata is more dangerous than message content — because it's structured, easy to analyze, and persistent.

Governments, advertisers, and bad actors all know this. That’s why so many platforms, even “private” ones, still harvest metadata.

UTurn’s Approach: Metadata-Free by Design

At UTurn, we reject that model completely.
We don’t believe privacy should stop at message content — it should include the entire communication footprint.

That’s why UTurn:

• Does not log IP addresses

• Does not retain contact graphs (who talks to whom)

• Does not track delivery times, read receipts, or usage patterns

• Does not store device information or identifiers

• Does not create behavioral profiles or usage analytics

We don’t collect metadata — because we don’t want it.
And if we don’t collect it, we can’t be compelled to hand it over.

Why Others Still Collect It

Other companies justify metadata collection as a way to improve service, detect abuse, or build features. In reality, it’s often used for:

• Surveillance and monitoring

• Ad targeting

• Behavioral prediction

• Business analytics

• Data resale

Even anonymized metadata can often be deanonymized. It’s an illusion of safety.

Privacy Without Exceptions

UTurn was created to protect people — not exploit them.
We don’t just encrypt your words. We respect your silence, your patterns, your connections — and we leave them alone.

This is why UTurn uses no cloud tracking, no analytics tools, and no metadata logs. Every part of our infrastructure is self-hosted and built to forget, not remember.

Because real privacy isn’t a checkbox — it’s a philosophy.

Final Thoughts

When choosing a messaging app, ask yourself:
Are they protecting your content — or also your context?

At UTurn, we don’t just hate metadata — we actively design against it. Because in a truly private conversation, the only thing that should exist… is your message.